Ever wondered what would happen if typical design requests were made in a medical field? Most likely not, nevertheless, today’s comic features this precise scenario. This comic serves as an example of the importance of professional design and more importantly, to seek a designer’s knowledge on the book design/marketing industry. Enjoy!
Every book jacket must accentuate the core message to succeed in its mission of selling the book it covers. Designers aim for this by incorporating typefaces, imagery, and the perfect color palette to make a book appeal to its intended market. One bump that comes along the way, however, is changes and requests regarding this [...]
Many new and exciting developments and improvements in book cover design have emerged which give us a glimpse into what to expect in 2012. Whether you are a writer, designer, published author, or all of the above, it’s essential to study and become aware of trends. We invite you to dive into this extensive collection [...]
With the onset of digital printing and e-books, authors, in increasing numbers, are requesting friends and relatives familiar with Photoshop, or other forms of web design experience, to develop their book covers. Unfortunately this new trend causes many authors to miss out on a greater value than just how nice a cover looks or how [...]
The book market changes constantly. What helps us keep up with the fast-paced transformation? Awareness. Not only attentiveness of content and topic trends, but also an awareness of what’s changing in the area of book design. Two cover design extremes occur. One, designs that blend into other books in the same market, and two, books [...]
Ever since the original printing press in 1452, printing and production has exploded into an industry which has evolved and molded our modern culture. Back when printing presses were still “hot off the press,” it was painstaking and difficult to produce a book. Typestyles were not easy to develop so there were not the hundreds [...]
Many new and exciting developments and improvements in book cover design have emerged which give us a glimpse into what to expect in 2011. Whether you are a writer, designer, published author, or all of the above, studying and being aware of the growing trends is essential. I invite you to dive into this extensive [...]
Billboards are a powerful marketing tool. Their purpose is to establish a brand impression in the viewer’s mind. Even if a Nike® logo is seen only in passing, the individual who witnessed it may be on their way to pick up a pair of tennis shoes. Can you guess which brand is going to come [...]
