Web sites
A Blog, a Website, or Both?
By Kevin Cochran
Do you have a Website and a blog?
Great!
That’s a very good combination to reach a variety of people.
Do you have one or the other? Well, you should seriously consider having both.
Have neither? Then you should start with this article. A common mistake people make is that a Website and a blog are [...]
Tips for Finding Keywords to Use on Your Web site
Because so many people use the Internet to search for answers to their questions, you have a wonderful opportunity for exposure if you use keywords effectively on your Web site and blog.
If your book is on parenting, for example, you’ll want to incorporate the following keywords into your written content:
Parenting
Child raising
Child rearing
Christian parenting
Raising godly children
Christian [...]
One Link Could Save You Thousands of Dollars
By Malcolm Fraser
Do you want to get your Web site listed on the first page of Google’s search results?
Well, you’re not alone. And there are numerous Search Engine Optimization (SEO) companies who will charge you a hefty fee to help you do it. The problem is that many of them are, to put it politely, [...]
Author Web Site: A Necessity, Not a Luxury Item
By Kevin Cochran
Do I really need a Web site to market my books?”
Authors often ask me this question and my answer is “Yes. Most definitely.”
Traditional marketing methods include advertising in catalogs, magazines, newspapers, over the airwaves, etc. Many authors who grew up in the pre-Internet era overlook the importance of having a Web site. But [...]
7 Key Components of a Resource-Rich Web site
If you want to make the most of your opportunities for exposure, you need a quality Web site that offers information, resources, and links.
1. Decide on a central message or theme
You may want to incorporate a scripture verse that communicates your message or defines your site’s mission statement.
2. Develop a slogan or tagline
Think [...]
