Publicity
Help for the Publicity Challenged: 6 Ways to Gain Exposure Without Leaving Home
You’ve written a book, and you really want to get it out to the people who need it most… but you’ve never been good at public speaking and aren’t the type that wants to chat on a TV show.
Not everyone has an outgoing personality, but that doesn’t mean you can’t have a successful publicity campaign. [...]
Book Promotion Tip: Exhibit at a Conference
You would be amazed at how many conventions are held each year, all with exhibit areas where attendees browse resources to help them do their job better.
Most denominations have regional and national annual pastor’s gatherings. Associations have quarterly or annual training meetings geared towards equipping their membership with the means to best accomplish their mission.
Check [...]
Tips for Finding Keywords to Use on Your Web site
Because so many people use the Internet to search for answers to their questions, you have a wonderful opportunity for exposure if you use keywords effectively on your Web site and blog.
If your book is on parenting, for example, you’ll want to incorporate the following keywords into your written content:
Parenting
Child raising
Child rearing
Christian parenting
Raising godly children
Christian [...]
5 Ways to Express Your Gratitude to the Media
Feeling gratitude and not expressing it is like wrapping a present and not giving it.
–William Arthur Ward
By Robyn Williams
Have you ever made a list of what you’re thankful for—the small and the large? Maybe you’ve told loved ones how special they are to you and how grateful you are for them.
Have you thanked members of [...]
PowerPoint Tech Tips Part 1
By Jacob Walker
We’ve all seen it happen; the presentation looked great at home, it worked fine when you practiced it, but when it’s you in front of forty people your laptop goes on the fritz and PowerPoint on vacation.
Let’s look at a few tech tips to help minimize the hair-pulling frustration of PowerPoint.
Tip 1 – [...]
Radio’s Role: Preparing for Radio Interviews
By Adam Cothes
With the rise of iPods, MP3s, and online streaming, radio has stood its ground. Millions of people still listen to radio each day; on the way to work or in the office. When the power goes out in a storm, people turn to radio.
Most authors should try and appear on [...]
The 3 Hs of Media Etiquette
By Abigail Davidson
Hi, my name is Jill and I’m an author. I wrote a great book, it needs to get to everyone in the whole world! Would you like to interview me?”
Click…
I know, I know; you would never do that!
Maybe most authors wouldn’t be that brazen, but I can’t tell you how many authors, with [...]
5 Essential Elements of a Quality Sales Brochure
A quality sales flyer or brochure that promotes your book can help you make that important first impression among prospective book buyers.
Unless you’re a graphic artist, it’s best to avoid designing your brochures yourself, photocopying them on inexpensive colored paper, or hand-folding them (which results in crooked folds). If you want to be taken seriously, [...]
How to Create a Media Kit for Your Book
A professional media kit (also called a press kit) is one of the best ways to market your book. Here are some tips for how to prepare your kit:
Presentation Folder
Your press kit should be housed in a high-quality presentation folder with the front cover of your book centered on the outside front. Make sure the [...]
How to Get a Response to Your Press Release
You probably know that Pearl Harbor was attacked by Japan on December 7, 1941.
But did you know…
…John Lennon was murdered December 8, 1980?
… the computer mouse was developed December 9, 1968?
… Emily Dickinson’s birthday was December 10, 1830? (a fact every poet should have memorized!)
When you write a news release, tie it in with an [...]
