Platform Building
A Blog, a Website, or Both?
By Kevin Cochran
Do you have a Website and a blog?
Great!
That’s a very good combination to reach a variety of people.
Do you have one or the other? Well, you should seriously consider having both.
Have neither? Then you should start with this article. A common mistake people make is that a Website and a blog are [...]
Author Web Site: A Necessity, Not a Luxury Item
By Kevin Cochran
Do I really need a Web site to market my books?”
Authors often ask me this question and my answer is “Yes. Most definitely.”
Traditional marketing methods include advertising in catalogs, magazines, newspapers, over the airwaves, etc. Many authors who grew up in the pre-Internet era overlook the importance of having a Web site. But [...]
Your Book’s Campaign Trail
By Robyn Williams
During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform.
The same is true for authors.
If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a great way to [...]
How to Develop Your Speaking Platform
A speaking platform is one of the most effective ways to sell books and get a message out. If you feel the Lord leading you to develop this kind of ministry, you may be wondering how you can become an experienced speaker without first being an inexperienced one!
After you have completed some training (through a [...]
Sell More Books: Build a Speaking Platform
Building a speaking ministry is the single best way to sell books.
One grandparenting expert built her speaking circuit to the point of being dubbed the “grandparenting guru of the Midwest.” She spoke at civic groups, churches, corporations, women’s retreats, and PTA meetings.
She built her reputation as an expert in her field and used much of [...]
3 Ways to Develop a List of Key Influencers for Your Book
If you haven’t begun writing your book yet, now is the perfect time to begin planning your book promotion strategy. That’s right: you must begin thinking about how you’re going to market your book before you even write it.
1. Determine your target reader
The critical first step is to determine what individuals and groups will [...]
How to Use Self-Publishing to Prove Yourself to a Royalty Publisher
By Athena Dean
Since 1991, I’ve had the privilege of watching many authors use their experience publishing with WinePress to build a platform, prove they have a market, and contract with an agent or directly with a royalty publisher.
In fact, WinePress was born out of a successful self-publishing experience. A ministry book I was involved [...]
How to Write and Sell Filler Articles
If you want a high-speed method of getting articles published, write “filler” articles. You can bypass the entire query process, send your article directly to the editor, and make simultaneous submissions in non-competing markets. “Simultaneous submission” means you can send your filler article to several magazines for different denominations with no worry that your message [...]
Creating an Internet Radio Show: Q & A with Theola Kelly
Theola Kelly is president of Puget Sound Women of Wisdom Ministries, a published poet, and the host of the “Woman to Woman” radio show.
We asked Theola about “Woman to Woman,” and would like to share her insights with you.
How have you used Internet radio to expand/build your platform?
My vision is global, and without Internet capabilities [...]
Five Reasons Why You Need a Writers’ Platform
“What kind of a platform do you have?”
When you pitch your book to editors or agents, that’s one of the first questions they’ll ask. Having a platform is practically required if you want to become a successful author.
What is a Platform?
A “platform” is the publishing industry’s term for authors who have a built-in audience. [...]
