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Beyond simply publishing a book, much time, effort, and energy goes into creatively marketing and selling an author’s masterpiece. Gain insight, tools, and more from the industry professionals at WinePress of Words.
Social tools have become an integral part of our personal and business lives. An estimated 80 percent of Americans use social networks, and 54 percent of social networkers follow a brand via Facebook, Twitter or LinkedIn. Consumers follow brands online for specific reasons: They want to research products or services before purchasing them. They want [...]
Presentations are a great tool to leverage for any speaking occasion. What people see and hear is often more memorable than a straight lecture. When designing your presentation choose slide-ware, such as Microsoft Powerpoint, that is easy to use and operate. The Essential Tips It is recommended that you outline and sketch your presentation on [...]
Want to grab people’s attention? Most readers, those consumed by books, (that’s half the reason you became a writer, right?) are always looking for another good read. Do a review of a current title—it’s a great way to generate interest on your blog. It is fun and effective if you keep in mind a few [...]
Social media is one of the hottest places for authors to connect and enjoy success in building awareness about their titles. Although the web is an ideal platform, it comes with certain expectations. These guidelines will help authors leverage their time: 10 Tips for Successful Online Marketing Observe: Take time to discover and understand what [...]
First time authors, and even experienced writers, benefit from a well-placed positive endorsement. A powerful testimonial provides credibility to a discerning audience of readers. Many authors would like to believe their book content speaks for its own merit and often neglect acquiring endorsements. However, authors should present to their readers initial facts to demonstrate the [...]
What is a social network? Do you need one as a writer? Why? I’ve been hearing about them with increasing frequency for the past three years, perhaps longer. What do identifiers like these have in common? Facebook, Twitter, Stumbleupon, and Digg. How are they different? Are they as helpful as users claim? I decided to [...]
Looking for a way to increase traffic to your blog? Interview a guest to bring some variety and excitement to your corner of the web. Think of an author with a title just published or someone with a product or service they wish to promote. Here’s a collection of ideas to get you started. 1. [...]
