WinePress of Words » E-Newsletters http://www.winepressofwords.com Tips and inside information on Christian self-publishing and promotion for writers and authors. Thu, 09 Sep 2010 13:00:28 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 5 Criteria for Creating a Compelling E-Newsletter http://www.winepressofwords.com/2009/06/5-criteria-for-creating-a-compelling-e-newsletter/ http://www.winepressofwords.com/2009/06/5-criteria-for-creating-a-compelling-e-newsletter/#comments Mon, 01 Jun 2009 14:00:00 +0000 WinePress Group http://www.winepressofwords.com/?p=1207 An effective, inexpensive way to promote your book is to develop an electronic newsletter or magazine (called an e-newsletter or an e-zine).

There are over 400,000 electronic newsletters, and the good ones include a balance of helpful information and book promotion. A compelling e-zine meets five criteria: It has substance, personality, regularity, authority, and integrity.

1. Substance

Your e-zine should not be just an advertisement for your book or business, but a helpful resource. It must contain content that benefits the reader; otherwise, the delete button is just too easy to press.

Many e-zines include guest columns from other authors to increase the content, value, and click-through rate (the number of times readers click links within your e-zine to pages on your Web site).

Think about the type of content your readers will value, and be consistent with your content.


2. Personality

Your e-zine must have a style and personality that communicates who you are and what you stand for. If it is boring and monotone, you’ll lose subscribers. Inject some humor and light-heartedness into your newsletter.


3. Regularity

Set up a schedule and stick to it. Whether you send your e-zine out weekly, bi-weekly, monthly, or quarterly, send it the same time every month so your readers come to expect it.


4. Authority

Be an authority people can count on. When you allow other authors in your e-zine, you imply that you are endorsing that author. People read your e-zine because they believe in you, and they will automatically believe in whomever you allow in your ranks. Be someone people can believe in.

5. Integrity
Some e-zines offer good information for the first few issues and then stoop to promoting some money-making scheme or affiliate program. A true resource for your readers will offer needed and wanted information and will not just be a sales pitch.
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