E-Newsletters
5 Criteria for Creating a Compelling E-Newsletter
An effective, inexpensive way to promote your book is to develop an electronic newsletter or magazine (called an e-newsletter or an e-zine).
There are over 400,000 electronic newsletters, and the good ones include a balance of helpful information and book promotion. A compelling e-zine meets five criteria: It has substance, personality, regularity, authority, and [...]
