Branding
Free Icons for Your Blog or Website
You can add visual appeal to your blog or Web site by downloading a free mini-icon set, courtesy of WinePress Design.
These icons are perfect for writers, readers, and book lovers. Free for personal or commercial use, these high-quality icons come in a wide range of different sizes spanning from 512px to 32px.
Click here to [...]
How to Set Up Your Own Gravatar
By Laura Christianson
Guest Columnist
You’ve probably heard of the hot new movie, Avatar. But have you heard of gravatar?
A gravatar is a Globally Recognized Avatar – your avatar is the thumbnail image that appears when you comment on someone’s blog.
If you have a Blogger profile, the image that accompanies your profile is posted whenever you comment [...]
Bring Color to Your Desktop with FREE WinePress Wallpapers
By Thomas McGee
As a free gift from WinePress’ Graphic Design Team, you can find here a colorful assortment of desktop wallpapers to choose from. Each sports the classic WinePress leaves and division colors.
They’re sure to brighten anyone’s desktop. Enjoy!
Colors Include:
WinePress Group Emerald
WinePress Publishing Violet
Pleasant Word Goldenrod
UpWrite Garnet
Annotation Azure
Download Set for Widescreen Monitors
Download Set for Fullscreen [...]
Author Web Site: A Necessity, Not a Luxury Item
By Kevin Cochran
Do I really need a Web site to market my books?”
Authors often ask me this question and my answer is “Yes. Most definitely.”
Traditional marketing methods include advertising in catalogs, magazines, newspapers, over the airwaves, etc. Many authors who grew up in the pre-Internet era overlook the importance of having a Web site. But [...]
How to Create an Author Brand
Brand: A trademark or distinctive name identifying a product or a manufacturer. (dictionary.com)
As an author you should brand yourself in a way that represents your passion or your ministry. But how to do that? Start by answering these questions:
What drives your writing (i.e. why do write what you do?)?
What message resonates with you that you [...]
How to Design a Book Cover Using the Billboard Method
When you drive past a billboard, you get one quick glance as you whiz by.
What do you remember about it?
Does it contain too much content?
Does it help to see that billboard two or three more times later down the road?
Apply the billboard concept to your book, sandwiched on the bookstore shelf among dozens of others. [...]
Your Brand: A Collection of Positive Perceptions
The phrase “strategic branding” evokes a positive response in most publishers. It is the order of the day for serious, successful publishers to make sure their authors are strategically branded—which translates into increased sales.
Literary agent, Chip MacGregor, gave us permission to share his thoughts about strategic branding (excerpted from a workshop he taught [...]
