Book Sales
How to Set up Your Book Display Table at Speaking Events
By Athena Dean
The first time I spoke at a women’s group, they asked me if I wanted a table in the back of the room to display and sell my book.
I had no idea how to display my book in a way that beckoned potential customers to the table. I just laid out my books [...]
The Role of Advertising in Book Promotion
By Adam Cothes
Advertising is one way to connect your message to your reader. With so many advertising options, it can feel daunting to consider. I suggest starting early and taking it slow. Make any advertising you do part of your larger promotion plan.
If used in a targeted way, with repetition, advertising can be an effective [...]
Your Book’s Campaign Trail
By Robyn Williams
During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform.
The same is true for authors.
If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a great way to [...]
How to Stay on Your Local Bookseller’s Good Side
By Athena Dean
Over the years I’ve heard of writers going to great lengths to become a successful author. While some of the stories are borderline comical, others make me cringe. I’ve also known authors who have discovered great professional ways to support their local stores. Authors should build relationships with local booksellers and become a [...]
How to Report Book Sales to the IRS
By Jan Owens
Your book is in print and you are selling copies to waiting readers.
Are book sales considered a business or a hobby? The IRS wants to know.
Are you promoting and selling your book with the expectation of making a profit? This is the main distinction between a business and a hobby.
Do not be concerned [...]
Never Underestimate the Power of Influencer Copies
By Adam Cothes
When you’re preparing to launch your new book, consider giving away several hundred copies. I know, it may sound counterproductive when you’re trying to figure out how to sell your book. However, never underestimate the power of giving away books; it can be a great way to connect to readers and may build [...]
How to Collect Sales Tax on Book Sales
If your publisher sells and distributes your book, they will handle the sales tax collection, reporting, and payment.
If, however, you purchase copies of your book at the wholesale author discounted price and sell them (at the retail price) to your customers, you will need to collect sales tax and pay it to the state in [...]
