Writers often hear from their publicists and marketing representatives how to launch their book on its campaign trail, but today let’s hear from Els Van Hierden, author of Ransomed.

Realizing the first few months after a book is published is critical for promotions, Els adopted what she calls the “Book of Acts” principle: Jerusalem, Judea, Samaria, and the outer ends of the world as her campaign trail. She works diligently to promote her message, and now shares her effective marketing tips:

1.  Begin with a Media Campaign in your Community

“Most local newspapers, radio and television stations are happy to give an interview. Also, contact your local book stores. Even secular stores are open to carrying Christian books, but your first contact should be your Christian bookstore. Offer to do a book signing, and make the book a popular option for them to carry.”

2.  Branch Out Using the Same Technique

“‘Employ’ your friends as book sellers and offer them a percentage of the sale to reach their circle of influence. Connect with organizations that might be interested in your topic.

I offered my book to various organizations as a fund raiser. Because my book deals with adoption, abortion and healing from post-abortion syndrome, I was also able to market it through various pro-life organizations and adoption agencies. And, because I donate a certain amount to charitable organizations, many people are excited to help with this project.”

3.  Advertise Your Book

“An effective way to promote your book is through online advertising through blogs and Facebook. Thanks to WinePress, my book has been featured on many blogs and featured in book give-aways. This has connected me with people all across the United States.”

4.  Ask, “How does my book add value?”

“The number one thing we need to ask ourselves is, ‘How can my book add value to the others?’ If it’s all about us and our book, our success will be limited. Only when we begin to offer up our product as a tool to be used by others, will we find success.”

5.  Attend a Conference

“I found the ICRS 2010 to be a great inspiration. Connecting with other authors and so many people in the industry was great. I came home with renewed vigor to continue the process. Remember not to push yourself on people, but allow the Lord to arrange meetings.”

About Els:

Els and her husband Edward adopted their fifth child from Russia in 2006. She has combined her passion for writing and her heart for suffering children to produce this compelling novel, based on her personal experience in Russia.

About Ransomed:

Russia, 2003. An infertile couple seeks adoption, a grieving American businessman pours his life into homeless teens, and a wounded orphanage director is haunted by her past. Can they bring hope to the orphans, and find healing for themselves?

Related article:

‘Ransomed’ Novel Receives Favorable Review