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By Robyn Williams
“Can I afford that?”
When it comes to promoting your book, the better question is, “Can I afford not to do this?”
In other words, ask yourself if you can afford not to take advantage of certain promotional opportunities.
There are various ways to promote your message as well as spend your time and money. Say no to the ones that don’t reach your target audience or that aren’t a good fit for you, but invest in the others.
The more your book stays in front of readers’ eyes the better chance you have to reach them with your message. Most authors convey that they didn’t write their books just to make money. They truly desire to share the message that’s on their heart.
Here are 5 great investments to consider:
1. Launch a Publicity Campaign
This is one of the most effective ways to reach large audiences. Consider holding a book signing or appearing on TV and radio interviews. Be sure to work with a publicist since media outlets expect to be contacted by a third party on your behalf.
2. Attend a Conference
Watch for opportunities to participate in conferences or trade shows. These provide much-needed opportunities to network and connect with publishers, book buyers as well as other authors.
3. Develop a Web site
Having a Web site is no longer the wave of the future; it’s the here and now. And, blogging offers a great way to share your message, feature related articles or interviews and keep your writing skills sharp.
4. Invest in Advertising
Watch for advertising opportunities and grab hold of them quickly since spaces are generally limited. One author recently commented that she couldn’t afford to miss the chance to advertise in a magazine with a readership of over 400,000 readers!
5. Order Marketing Materials
Ordering quality book marks, business cards and post cards with your cover image and contact information allows you to be prepared for those unexpected encounters. And, these smaller items can make a big impact.
Remember to be patient and encouraged. What’s important to keep in mind with all of these investments is the large amount of exposure you’re gaining. And, sometimes, you really can’t afford not to take advantage of them.
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As a member of WinePress’ Publicity department, Robyn Williams’ goal is to help authors promote their message and make media contacts. She loves getting to know authors, learning why they wrote their books, and helping them share their stories.
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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