You’ve written a book, and you really want to get it out to the people who need it most… but you’ve never been good at public speaking and aren’t the type that wants to chat on a TV show.

Not everyone has an outgoing personality, but that doesn’t mean you can’t have a successful publicity campaign. There are lots of ways to reach your audience without bright lights and fanfare. Here are just a few examples:

1.  Book Reviews

You or your publicist submits your book to online or print publications that review books. This can help when consumers are searching online or perusing magazines. You can also use reviews as endorsements in your publicity of the book.

2.  Blog Tours

Partner with a publicity firm that offers blog tours. This is where your book is offered to a large list of bloggers and whoever decides they want to blog about it jump aboard and the tour begins. This creates great internet presence.

3.  Charity/ Giveaways

Be willing to offer your book to charity drives, share-a-thons, giveaways, etc. to gain exposure. You can bless others and start word-of-mouth about your book.

4.  Website Promotion

Start a Website. This is an integral part of publicity. Every author needs to have a place that consumers can find them on the Web. Be sure to have a professional create your Website and spend the money necessary to communicate professionalism to your audience. WinePress offers 5-page custom websites that will meet your needs.

5.  Advertising

Advertising is an excellent way to reach many different markets. Print and online advertising present your book to the public and lets them know you are willing to invest in your book. Advertising is best used as building blocks to branding your message. Keep your ads frequent, consistent, and professional.

6.  Direct Mail Campaigns

Send impressive marketing materials directly to your audience. Schools, churches, specific ministries or organizations can be the target in a direct mail campaign. Postcards, brochures, special invitations, and more can arrive in the hands of who need it most. WinePress can handle finding a list, creating the materials, and sending them out for you too.

As you can see, if you’re not comfortable promoting your book publicly, there are still many creative ways to gain exposure. While this list can be accomplished to some degree on your own, it’s always best to have a publicity department or publicist with experience in the market, relationships with media, and media resources on your side.

Abigail Davidson has worked with WinePress Publishing since February of 2005. She helps promote WinePress authors through radio, television, print and Internet.

She also works closely with other WinePress staff on advertising and marketing to help WinePress authors build a publicity campaign that makes sense for their unique needs.