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By Kevin Cochran
Do you have a Website and a blog?
Great!
That’s a very good combination to reach a variety of people.
Do you have one or the other? Well, you should seriously consider having both.
Have neither? Then you should start with this article. A common mistake people make is that a Website and a blog are basically the same. A Website and a blog serve a unique purpose and should not be interchanged. Here’s why.
A weblog (blog) is a good way to communicate with folks on a personal level. Think of it like having a conversation through your browser. For speakers, it’s like having an “always on” audience. For authors, it lets you provide current information or new happenings with your topic. For anyone else, it’s a way to keep in touch with many, many people.
Your articles just might become valuable resources to people. As a programmer, I find a lot of really good tips on blogs. They’re usually down to earth and straight-forward. The reader comments allow me to know just how useful the information is.
A Website is your professional presence on the Internet. For people who don’t know you and want to know just how “real” you are, a Website will establish that credibility.
While you’re encouraged to keep fresh content on your home page, visitors will know that the information is somewhat established. It’s easy to navigate to various pages instead of having to sift through blog posts. If you’re trying to impress someone (like buyers, media, publishers, etc.), a Website is a must-have. Unless your job is strictly blogging, you’ll need a Website to catch the full range of readers.
At WinePress we understand the importance for every author to have an Internet presence. That’s why we offer blog consultation and a variety of Web design options. Every WinePress and Blue Ribbon Pleasant Word author receives a free blog to kickoff promoting his or her book.
Kevin Cochran is the IT Manager at WinePress Group, and spends much of his time developing applications for the Co-Captain publishing software. In addition, he oversees the network, servers and computer systems at WinePress to ensure availability and productivity for both employees and authors.
Tags: Web Design
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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I strongly believe a website is less important than a blog that is frequently updated. These days, with WordPress and most other blogs, you can create as many “pages” as you want. You can create as many pages as you want if you would like to put up all your personal biographical data or professional skills along your blog. You can also have a page with your portfolio.
I don’t think setting up a blog and a website — both — is a good idea. Instead, it’s just a waste of time. I also think that intelligent people will get the job done by that way — adding extra pages to meet necessity. :)
Hello Kevin,
I will consider having
one or both in the future.
Thank you for the information.
Sincerely,
Valda Lawrence.