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Feeling gratitude and not expressing it is like wrapping a present and not giving it.
–William Arthur Ward
By Robyn Williams
Have you ever made a list of what you’re thankful for—the small and the large? Maybe you’ve told loved ones how special they are to you and how grateful you are for them.
Have you thanked members of the media who have given your book publicity?
Our authors sometimes ask how to express their gratitude to these individuals or groups. Here are 5 ways to show your thankfulness to others for your publicity.
1. Send a hand-written thank you note.
This is a time-honored tradition which stands out in our days of electronic mail. A handwritten note adds a nice touch that takes only a few minutes to write. Mention something specific about the host or event (such as an interview, review, blurb, book signing, etc.) that you appreciate.
2. Thank your host both on and off the air.
The host invited you on his or her program. Let him or her know how much you appreciate that time by thanking the host before, during and after the interview.
3. Offer to provide signed copies of your book to the media.
Radio and TV stations as well as other organizations periodically host give-aways or fund raisers. Your book could help in these areas and also gain more exposure for your message.
4. Leave a sincere comment on the media’s blog when appropriate.
This is a thoughtful way to encourage other writers.
5. Add the media’s Web site link to your Web site.
Providing a link on your Web site helps the media gain exposure and is also a great resource for you. Readers can click to listen to your interview, read an article written about you, or read a book review, for example.
The ideas are limitless! Just be sure to take the time to thank others.
Thanks for reading!
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As a member of WinePress’ Publicity department, Robyn Williams’ goal is to help authors promote their message and make media contacts. She loves getting to know authors, learning why they wrote their books, and helping them share their stories.
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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Great observations and points. I would never want to forget a thank you to the media that helps me promote my book and message!
I respect your work , appreciate it for all the interesting articles .