The Role of Advertising in Book Promotion

By Adam Cothes Advertising is one way to connect your message to your reader. With so many advertising options, it can feel daunting to consider. I suggest starting early and taking it slow. Make any advertising you do part of your larger promotion plan. If used in a targeted way, with repetition, advertising can be [...]

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Helen Martens to Guest on KVLU-FM

Tuesday December 8, 2009 1:30 PM CT Helen Martens, author of Felix Mendelssohn: Out of the Depths of His Heart, will guest on “State of the Art” today with host Joe Elwell. The interview will be featured on KVLU-FM, which is broadcast throughout SE Texas and SE Louisiana.

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How to Get a Response to Your Press Release

You probably know that Pearl Harbor was attacked by Japan on December 7, 1941. But did you know… …John Lennon was murdered December 8, 1980? … the computer mouse was developed December 9, 1968? … Emily Dickinson’s birthday was December 10, 1830? (a fact every poet should have memorized!) When you write a news release, [...]

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WinePress Publishing
Author Web Site: A Necessity, Not a Luxury Item

By Kevin Cochran Do I really need a Web site to market my books?” Authors often ask me this question and my answer is “Yes. Most definitely.” Traditional marketing methods include advertising in catalogs, magazines, newspapers, over the airwaves, etc. Many authors who grew up in the pre-Internet era overlook the importance of having a [...]

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Kathleen Sawyer to Guest on ‘Not Just Talkin’ the Talk’

December 3, 2009 8:00-9:00 PM Central Time Kathleen Sawyer, author of  The Day Sad Arrived, will guest on Not Just Talkin’ the Talk (KKYX) with host, Linda Goldfarb. This is a live listener call-in show, so set your clock to 8 PM CT so you can listen in online and interact with Kathleen and Linda. [...]

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