How to Get a Response to Your Press Release
You probably know that Pearl Harbor was attacked by Japan on December 7, 1941.
But did you know…
…John Lennon was murdered December 8, 1980?
… the computer mouse was developed December 9, 1968?
… Emily Dickinson’s birthday was December 10, 1830? (a fact every poet should have memorized!)
When you write a news release, tie it in with an upcoming holiday or event; your article may be just what an editor or producer needs to fill an open slot in their schedule.
Right now, plan your press releases for 2010.
Here are US federal holidays for 2010:
- Friday, January 1 New Year’s Day
- Monday, January 18 Birthday of Martin Luther King, Jr.
- Monday, February 15 Washington’s Birthday
- Monday, May 31 Memorial Day
- Monday, July 5 Independence Day
- Monday, September 6 Labor Day
- Monday, October 11 Columbus Day
- Thursday, November 11 Veterans Day
- Thursday, November 25 Thanksgiving Day
- Friday, December 24 Christmas Day
And here are a few special days you might not have thought of:
- January 24 [every year]: Belly Laugh Day
- April 15, 2010: Tax Day – last day to file federal taxes without penalty.
- May 6, 2010: National Day of Prayer
- May 15, 2010: Armed Forces Day [3rd Saturday in May]
- May 22, 2010: National Maritime Day
- July 25, 2010: Parents’ Day [4th Sunday in July]
- September 11 [every year]: Patriot Day (commonly referred to as 9/11 or September 11th) – observance to remember those who were injured or died during the terrorist plane attacks in 2001 on the World Trade Center, pentagon, other targets.
- October 4, 2010: Child Health Day
- October 16 [every year]: Boss’s Day (National Bosses Day)
- December 17, 2010: Wright Brothers Day
Don’t forget sporting events:
- January 8, 2010: College Football BCS Championship Game
- Super Bowl XLIV (44): February 7, 2010 in Miami, Florida (Dolphin Stadium).
- Daytona 500: February 15, 2009. 51st Running of the Daytona 500, Nascar car racing.
- U.S. Open Golf Championship: June 14-20, 2010 at Pebble Beach Golf Links in California.
There are numerous monthly celebrations, too. Here are a few:
- January: National Birth Defects Prevention Month
- February: African American Heritage Month
- March: National Women’s History Month
- April: Cancer Control Month
- May: Older Americans Month
- June: Perennial Gardening Month
- July: National Cell Phone Courtesy Month
- August: National Parks Month
- September: National Hispanic Heritage Month (September 15 through October 15)
- October: National Toilet Tank Repair Month
- November: National Adoption Awareness Month
- December: AIDS Awareness Month
Additional resources for special dates:
- Madman Mike (the source for most of the above dates) – http://www.madmanmike.com/us_holidays_dates.html
- e-promos – promotional events calendar
- Wacky National Holidays
- Surfing the Net with Kids – http://www.surfnetkids.com – See what’s going on every day of the year
- Holiday Smart – http://www.holidaysmart.com/ – Rich site; even includes flower of the month and birthstones
- When-Is – http://www.when-is.com/ – Religious and civil holidays worldwide
Related article:
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