By Kevin Cochran

Do I really need a Web site to market my books?”

Authors often ask me this question and my answer is “Yes. Most definitely.”

Traditional marketing methods include advertising in catalogs, magazines, newspapers, over the airwaves, etc. Many authors who grew up in the pre-Internet era overlook the importance of having a Web site. But an author Web site plays a critical role in today’s market.

Here are three reasons why.

Credibility

Wouldn’t it feel awkward using a convenience store that’s run out of someone’s home?

Having a storefront establishes credibility of the store owner. The owner has taken the “risk” of the storefront in order to benefit his potential customers. That move automatically establishes a level of respect and trust that could not be gained from the “home store.”

A Web site is that storefront for today’s author. It’s a place where you can let people know who you are and why they can trust you. And as an added benefit, like the convenience store, your Web site is open to the public 24/7!

Buying Habits

Think about your habits. When something interests you, don’t you “Google” it? I can’t help but think of the many times I’ve lost interest in an individual because I couldn’t find their Web site. These days, an author without a Web site isn’t taken seriously.

Professionalism

What if your dentist came in to work on your teeth wearing last Saturday’s gardening clothes? Would you be impressed, shrug it off, or leave as fast as you could?

Like your dentist, you—the published author—are a professional, and you need to act like one. Your Web site speaks volumes about what you value; a cluttered, tacky-looking site is worse than not having a Web site at all. A great-looking site doesn’t have to cost a fortune, but a professionally designed site will earn you respect.

Kevin Cochran is the IT Manager at WinePress Group, and spends much of his time developing applications for the Co-Captain publishing software. In addition, he oversees the network, servers and computer systems at WinePress to ensure availability and productivity for both employees and authors.