5 Essential Elements of a Quality Sales Brochure

L_FlyerA quality sales flyer or brochure that promotes your book can help you make that important first impression among prospective book buyers.

Unless you’re a graphic artist, it’s best to avoid designing your brochures yourself, photocopying them on inexpensive colored paper, or hand-folding them (which results in crooked folds). If you want to be taken seriously, you should invest in professionally designed and printed full-color brochures.

Include the following information about your book on your brochure:

  1. Complete ordering information with as many options as available (e-mail, Web Site, fax, toll-free number, mailing address).
  2. Your book’s ISBN number
  3. Suggested retail price
  4. Distributors who carry your book (so wholesalers know where to order it)
  5. Endorsements or excerpts from published reviews

Before you print your brochures, ask several people who are excellent proofreaders to read the copy carefully to check for typos and formatting errors.

Need assistance with brochure design and printing? We recommend our partners at Notation Printing and Marketing Group.

(By the way: are you looking for even more free tools, tips, and resources? Follow us on Twitter to stay up-to-date on the latest)

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The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).

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