Archive for December, 2009

The 3 Hs of Media Etiquette

By Abigail Davidson
Hi, my name is Jill and I’m an author. I wrote a great book, it needs to get to everyone in the whole world! Would you like to interview me?”
Click…
I know, I know; you would never do that!
Maybe most authors wouldn’t be that brazen, but I can’t tell you how many authors, with [...]

Publicity, Radio & TV

WinePress Publishing Responds to CBA President Bill Anderson’s Resignation

When Christian Booksellers Association (CBA) president Bill Anderson resigned on October 30, 2009, it shocked the publishing industry.
Anderson joined CBA in 1978 as the association’s first full-time convention manager. He became president in 1985 and has served as an inspirational leader for nearly a quarter of a century.
George Thomsen (CBA board of directors chair-elect) clarified [...]

Publishing

Bring Color to Your Desktop with FREE WinePress Wallpapers

By Thomas McGee
As a free gift from WinePress’ Graphic Design Team, you can find here a colorful assortment of desktop wallpapers to choose from. Each sports the classic WinePress leaves and division colors.
They’re sure to brighten anyone’s desktop. Enjoy!
Colors Include:
WinePress Group Emerald

WinePress Publishing Violet

Pleasant Word Goldenrod

UpWrite Garnet

Annotation Azure

Download Set for Widescreen Monitors
Download Set for Fullscreen [...]

Branding

Mom’s Choice Awards Honors Author Carolyn Brown

Mom’s Choice Awards, which honors excellence in family-friendly media, awarded Carolyn Brown, author of All You Want and Then Some (WinePress Publishing) a silver medal for children’s picture books in the Religion/Spirituality category for ages 0-9.
This is Carolyn’s second award; she also received a prestigious Moonbeam Children’s Book Award in October.
Her book, All You Want [...]

Author News

5 Essential Elements of a Quality Sales Brochure

A quality sales flyer or brochure that promotes your book can help you make that important first impression among prospective book buyers.
Unless you’re a graphic artist, it’s best to avoid designing your brochures yourself, photocopying them on inexpensive colored paper, or hand-folding them (which results in crooked folds). If you want to be taken seriously, [...]

Marketing, Publicity

Must-Have Skills for 21st Century Authors

A little knowledge that acts is worth infinitely more than much knowledge that is idle. -Kahlil Gibran
By Marcus Isom
E-mail and the Internet is no longer just an alternate tool used mainly by businesses. It is a standard form of communication throughout many households. Business formerly done by phone, pen, and paper is quickly being replaced [...]

Office Management, Publishing, Social Networking

How to Create a Media Kit for Your Book

A professional media kit (also called a press kit) is one of the best ways to market your book. Here are some tips for how to prepare your kit:
Presentation Folder
Your press kit should be housed in a high-quality presentation folder with the front cover of your book centered on the outside front. Make sure the [...]

Publicity

‘The Night After Christmas’ Receives Thumbs Up from Christian Book Notes

You’ve likely read The Night Before Christmas. In fact, you probably have portions of it memorized. But what happens the night after Christmas? How do you feel about Christmas in the aftermath of the festivities?
Terry Delaney, reviewer at Christian Book Notes, asks this question of Jim Chapman’s book, The Night After Christmas (WinePress Publishing, 2009).
Delaney [...]

Author News

The Role of Advertising in Book Promotion

By Adam Cothes
Advertising is one way to connect your message to your reader. With so many advertising options, it can feel daunting to consider. I suggest starting early and taking it slow. Make any advertising you do part of your larger promotion plan.
If used in a targeted way, with repetition, advertising can be an effective [...]

Book Sales, Marketing

Helen Martens to Guest on KVLU-FM

Tuesday December 8, 2009
1:30 PM CT
Helen Martens, author of Felix Mendelssohn: Out of the Depths of His Heart, will guest on “State of the Art” today with host Joe Elwell.
The interview will be featured on KVLU-FM, which is broadcast throughout SE Texas and SE Louisiana.

Author News