The first time I heard about the idea of putting a sticker on the front of my book that said, “Great Gift Idea,” I got really excited.

It put into action the idea I have always had: the person perusing your book may not be a prospect… the message might not be for them… but they might know someone who it is for!

A “Great Gift Idea” sticker on the front of the book reminds the person to be thinking of someone else rather than themselves. And it opens up a much wider market…everyone they know!

Another effective strategy is to use the “Autographed Copy” sticker to your advantage. When a book is autographed, it is not returnable. If you have a local bookstore willing to buy books from you, deliver them autographed with the sticker on the front. Often, customers are excited to buy a book that has been autographed by the author, and at the same time, your risk is lowered by ensuring that the product sold will not be returned.

I also recommend investing in stickers that say, “Local Author.” This is a good way to let browsers know that the person who wrote the book lives close by. Who knows, your “local author” stickers could garner you some unexpected speaking engagements in your area!