By Mike Owens

In the custom publishing industry, there are thousands of publishers to choose from, but you need to choose carefully. Understanding the difference between the in-and-out publisher and the quality publisher makes all the difference.

It’s like purchasing a Geo Metro or a Porsche. The Geo may seem reliable to get you to and from work for a reasonable price, but you soon find the door handle falls off and the gas meter breaks. In the same sense, when looking at a Porsche, you can’t get past the price, but deep down inside you know it will last you years to come. Not only will it prove a reliable source of transportation, but it provides a credible reputation. What more could you ask for than something trustworthy and reputable?

Choosing a publisher can have the same effect. If price is your concern—and you don’t care about publishing a quality product—there are many publishers available. But you’re risking your reputation, not to mention sacrificing the quality of your book.

Here are a few pointers for finding that great publisher:

Look beyond the price.

The initial price may appear to be higher with a custom publisher such as WinePress, but when you carefully examine the service and support we offer, you’ll discover that you get more for your money. Don’t pay a high price for a bad product or poor author support.

Order a book from their online store and examine its quality.

When the book you ordered arrives, look at the cover design.

• Is it relevant?
• Creative?
• Does it reflect the message and capture your attention?

Next, look at the interior of the book.

• Does it look professional?
• Do the fonts complement the content?

Compare it with another book on your shelf.

Call and ask about how they handle editing.

Many custom publishers will publish your book exactly the way you send it. This can and will negatively affect your reputation.

A common misconception among new authors is they don’t need an edit. They believe they’ve spent enough time combing through their book, and they just want to get it in print. Yet, even big-name authors have their book edited. The more eyes, the better for you and your book. If a publisher doesn’t require an edit or is willing to take your book as is, keep looking.

Never compromise. Not only does compromising dilute the value of your message, but it limits the effect it could have upon those who need it.

Mike Owens is a Solutions Advisor for Pleasant Word. He aims to find the best publishing fit for new and seasoned authors. As well as helping authors begin the publishing process, Mike helps within the marketing and publicity aspects of the production process.