Package Yourself Like a Pro

Great technology is available for ensuring that your book’s marketing materials are not only well-designed, but printed in high-quality color.

Marketing materialsPackage yourself like a pro by taking the following steps:

1.  Determine your marketing material needs:

  • Sales or informational fliers
  • Post cards
  • Business cards
  • Brochures
  • Bookmarks
  • Media kits

2.  Write compelling copy for each piece.

3.  Include ordering or contact information for:

  • Phone (toll free if at all possible)
  • Fax
  • E-mail
  • Website
  • Snail mail

4.  Have your materials proofed by someone with editing/proofreading skills (someone other than your mother, best friend, or spouse!)

5.  Decide the kind of look you want (classic, contemporary, professional, whimsical, etc.). Stick with that look through all your marketing materials.

6.  Hire a professional designer, who will incorporate contemporary design elements and white space into your materials.

7.  If at all possible, print your materials professionally. If very small quantities are needed, print on a color laser (not ink jet).

** WinePress Publishing offers a variety of high-quality marketing materials to help you spread the word about your book in a professional and attractive way.

(By the way: are you looking for even more free tools, tips, and resources? Follow us on Twitter to stay up-to-date on the latest)

avatar

About

The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).

Enjoy this Resource? Please Share:

 
WinePress Publishing

Comments

There is currently no discussion on this topic. Why not start one?

Leave Your Comment

Your feedback is important to us. Feel free to let us know what you found useful from this resource, what you would like to see more of, or any ways we can improve. We’re always looking for ways we can make WinePress of Words a more useful online resource for everyone. We would love to hear from you! Fields marked with a (*) are required and as always, we respect your privacy.

*

*