Marketing Materials: Postcards, Bookmarks, and Covers
About 18 years ago, Better Homes and Gardens did a survey regarding the effectiveness of postcards. They learned that 16 people read every postcard that goes through the mail. That is 15 more people than the one person the mail is sent to… what does that tell you?
Mailing out an offer in the open, rather than stuffed away inside an envelope, gives you a much better chance of exposure. If the cover of your book is compelling, then there may be many more people who will turn the post card over to read what is on the back, and hopefully call the toll free number listed or visit your Website for more information.
Another wonderful promotional piece is the bookmark. People love free bookmarks and since they are used over and over to mark one’s reading spot, your message gets long-term exposure.
Then there are extra covers. Oftentimes our WinePress authors will order extra copies of their full color covers to use as promotional pieces to add to the press kit. Some use them as jumbo postcards to mail to bookstores or other organizations.
Because you have the back cover copy included (which should sell them on your book!) and room on the back of the giant postcard to include extra ordering information or speaking options available, you get some real bang for your buck.
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