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By Robyn Williams
During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform.
The same is true for authors.
If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a great way to get started.
Your publicist helps you determine your target audience and develop the best campaign strategy for you. The options are endless on the campaign trail, from TV and radio appearances to book signings and book reviews.
Are you a go-getter?
TV, radio, and public speaking engagements may be for you.
Perhaps you’d just like to see your book featured in the newspaper or earn some reviews.
An Internet article campaign may best suit you.
Are you timid and fear public speaking?
You’re not alone. Statistics show that nearly 40 percent of us would rather not stand before a crowd. But, don’t count yourself out of that arena yet.
One author shared that she dreaded the thought of speaking publicly. However, she felt her message was important enough to share with others. She eventually accepted offers for speaking engagements, and they became an honor and a joy for her.
Keep in mind that the best campaign to launch is a combination of all different strategies. This helps to effectively reach the goal to target multiple media contacts. And again, the sky’s the limit.
Consider these tips when promoting your message and book:
Related articles:
As a member of WinePress’ Publicity department, Robyn Williams’ goal is to help authors promote their message and make media contacts. She loves getting to know authors, learning why they wrote their books, and helping them share their stories.
(By the way: are you looking for even more free tools, tips, and resources? Follow us on Twitter to stay up-to-date on the latest)
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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