Your Book’s Campaign Trail
By Robyn Williams
During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform.
The same is true for authors.
If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a great way to get started.
Your publicist helps you determine your target audience and develop the best campaign strategy for you. The options are endless on the campaign trail, from TV and radio appearances to book signings and book reviews.
Are you a go-getter?
TV, radio, and public speaking engagements may be for you.
Perhaps you’d just like to see your book featured in the newspaper or earn some reviews.
An Internet article campaign may best suit you.
Are you timid and fear public speaking?
You’re not alone. Statistics show that nearly 40 percent of us would rather not stand before a crowd. But, don’t count yourself out of that arena yet.
One author shared that she dreaded the thought of speaking publicly. However, she felt her message was important enough to share with others. She eventually accepted offers for speaking engagements, and they became an honor and a joy for her.
Keep in mind that the best campaign to launch is a combination of all different strategies. This helps to effectively reach the goal to target multiple media contacts. And again, the sky’s the limit.
Consider these tips when promoting your message and book:
- Contact a publicist who will work hard for you and get you started on your campaign trail.
- Determine who your target audience is.
- Brainstorm ideas with your publicist on how to get your message the most effective exposure.
- Establish what kind of campaign best suits you and your personality.
- Remember that publicity is time sensitive; be patient and watchful for opportunities.
- Enjoy yourself! You’ve worked hard writing your book, and now it’s time to share it!
Related articles:
- Three Free Print Publicity Options
- 7 Ways to Prepare for a Radio Interview
- Keys to a Successful TV Interview
- Home Sweet Home: How Local Media Can Jumpstart Your Publicity
As a member of WinePress’ Publicity department, Robyn Williams’ goal is to help authors promote their message and make media contacts. She loves getting to know authors, learning why they wrote their books, and helping them share their stories.
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