The Importance of First Impressions in Book Publicity
By Abigail Davidson
Have you heard the saying, “You never get a second chance to make a first impression”?
That is true, especially in the world of media.
Have you ever seen how the media attacks the elite on everything from whether they’re wearing make-up, to what coffee shop they just left?
Realistically, most authors aren’t going to hit celebrity status overnight. However, one thing we can learn from the celebrities is that people do pay attention to our appearance.
This doesn’t mean you need a makeover, but it does mean two things:
- Put your best into your message, both inside and out
- Stay true to yourself and your message; don’t compromise
Keeping those guidelines in mind, here are some practical ways to both act and look professional when promoting your book.
Professional Photo
It can be casual or formal, but keep it professional. Make sure you cater to your audience. If your book is a comedy book, you may look silly in a suit. If you’re trying to relate to a professional or academic audience, I’d suggest more than jeans and a t-shirt. Take the time and spend the money to take a great picture you’re comfortable with and has the feel you desire for your message.
Professional Media Materials
Along with your professional photo you will need a professional media kit. By professional I don’t mean fancy. It needs to be well-written and designed. Media are busy people; they need a great hook, tight writing, and an eye-catching presentation. Don’t skimp in this area.
Professional Attitude
An unprofessional author slaps her book on the counter at the local bookstore and insists that the manager stock her book and schedule an event. A professional author plans ahead to show the bookstore manager the local demand for the book, has an event idea that will bring traffic to the store, and gently leaves a book, a professional media kit, and a hand-written note for future correspondence.
While WinePress can’t give you an attitude, or snap your photo (unless you happen to live in Enumclaw), we can 
provide great media kits in our Start Up Package that can help any of our new authors make a good first impression.
Abigail Davidson has worked with WinePress Publishing since February of 2005, promoting WinePress authors through radio, television, print and Internet.
She also works closely with other WinePress staff on advertising and marketing to help WinePress authors build a publicity campaign that makes sense for their unique needs.
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