Archive for September, 2009
Author News! David Ray, Secrets Behind Closed Doors Media Opportunities
David Ray, author of Secrets Behind Closed Doors, has four upcoming media events.
October 1, 2009 Radio interviews
WRBE-AM, Host, Larry Shirley, 6:20am Central
WAOY, Host, Ron Meyers, 6:00pm Central
Book Signing October 3, 2009 10:00 am to 2:00pm Central
David will be signing books at the Changed Heart Creations bookstore in Lucedale, Mississippi.
October 6, 2009 Radio Interview
KAGC, Host, Keith [...]
What Problem Does Your Book Solve?
In last Monday’s marketing post, we discussed:
zeroing in on what your message offers the reader
the importance of articulating the benefits in your back cover copy and other sales materials
To emphasize this step in another way, let’s ask the question: What problem are you solving for your reader?
Readers are tired of trite, superficial answers to life’s [...]
The Importance of First Impressions in Book Publicity
By Abigail Davidson
Have you heard the saying, “You never get a second chance to make a first impression”?
That is true, especially in the world of media.
Have you ever seen how the media attacks the elite on everything from whether they’re wearing make-up, to what coffee shop they just left?
Realistically, most authors aren’t going to hit [...]
Where to Find Prospective Buyers for Your Book
Part 3 of 3
Now that we have covered the who and the what, it is time to look at the WHERE!
Where are you going to find prospective buyers?
The more specific your targeted readership is, the easier it will be to find events where they might gather. Whether it be in cyberspace, or in a physical [...]
The Credibility of an Edit
By Mike Owens
“No, sir, I don’t need editing. I’ve spent ten years working on this manuscript and I’ve given it to all of my friends to read.”
I’ve heard this statement on numerous occasions, and have always turned the conversation around as soon as possible. Although many publishers will publish books without requiring editing, editing is [...]
Business Cards—Never Leave Home Without Them
I’m learning just how important business cards can be in marketing. They are a portable and affordable tool for leaving an impression with everyone you meet. For example, this week I’m on a vacation trip—that’s right, a vacation—which will, of course, end as a business trip when I attend the Writer’s Digest: The [...]
Your Book’s Campaign Trail
By Robyn Williams
During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform.
The same is true for authors.
If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a great way to [...]
What Media Does Your Book’s Target Market Use?
Part 2 of 3
In last Monday’s post, we discussed how to target the WHO – the niche group of potential readers. Today, we look at the WHAT.
What magazines or newsletters or newspapers or catalogs might your target audience read?
What radio stations do they listen to?
What TV shows do they watch?
What keywords are they typing into [...]
The Color of Words
By Mike Owens
Don’t tell me the moon is shining; show me the glint of light on broken glass.
– Anton Chekhov
Writing is like painting; with each brush stroke, a fuller, more vibrant image comes into focus. As a painter chooses the appropriate colors, so writers pay particular care to the choice of words used and how [...]
‘Secrets Behind Closed Doors’ Author to Make Radio Appearance
David Ray, author of Secrets Behind Closed Doors, will be the featured guest on The Valder Beebe Show this Wednesday, September 2, 2009 at 9:45 a.m. CT.
David has been busy making several radio appearances lately to discuss Secrets Behind Closed Doors, a book that offers tough answers for social issues such as:
suicide
homosexuality
straying children
abortion
pornography
euthanasia
prescription addiction
infidelity
Delivering common [...]
