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David Ray, author of Secrets Behind Closed Doors, has four upcoming media events. October 1, 2009 Radio interviews WRBE-AM, Host, Larry Shirley, 6:20am Central WAOY, Host, Ron Meyers, 6:00pm Central Book Signing October 3, 2009 10:00 am to 2:00pm Central David will be signing books at the Changed Heart Creations bookstore in Lucedale, Mississippi. October 6, 2009 [...]
In last Monday’s marketing post, we discussed: zeroing in on what your message offers the reader the importance of articulating the benefits in your back cover copy and other sales materials To emphasize this step in another way, let’s ask the question: What problem are you solving for your reader? Readers are tired of trite, [...]
By Abigail Davidson Have you heard the saying, “You never get a second chance to make a first impression”? That is true, especially in the world of media. Have you ever seen how the media attacks the elite on everything from whether they’re wearing make-up, to what coffee shop they just left? Realistically, most authors [...]
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Part 3 of 3 Now that we have covered the who and the what, it is time to look at the WHERE! Where are you going to find prospective buyers? The more specific your targeted readership is, the easier it will be to find events where they might gather. Whether it be in cyberspace, or [...]
By Mike Owens “No, sir, I don’t need editing. I’ve spent ten years working on this manuscript and I’ve given it to all of my friends to read.” I’ve heard this statement on numerous occasions, and have always turned the conversation around as soon as possible. Although many publishers will publish books without requiring editing, [...]
I’m learning just how important business cards can be in marketing. They are a portable and affordable tool for leaving an impression with everyone you meet. For example, this week I’m on a vacation trip—that’s right, a vacation—which will, of course, end as a business trip when I attend the Writer’s Digest: The Business of [...]
By Robyn Williams During presidential election years we hear a lot about campaigns and who’s on the campaign trail. Each candidate launches his or her campaign and builds a platform. The same is true for authors. If you want to reach large audiences, you need to plan a campaign. Working with a publicist is a [...]
