|
|
Ever since the first Chicken Soup for the Soul, the anthology market has blown wide open. An anthology or compilation book is one to which several authors contribute. In many anthologies, each chapter is penned by a different author; others incorporate anecdotes and short stories by dozens of authors. If your article, anecdote, or book [...]
Part 2 of 2: Search Engine Optimization (In yesterday’s post, we discussed the ethics of e-mail marketing) By Malcolm Fraser A large number of companies have sprung up in the last few years claiming to sell “Search Engine Optimization” (or SEO) – meaning techniques and services that can give your Web site a higher ranking [...]
Part 1: E-mail Marketing By Malcolm Fraser As Christians, it’s important that the way we advertise and market ourselves is not only smart and creative, but ethical. Marketing your own book on the internet can be richly rewarding – but it is also very hard work. It’s natural to look for a few “shortcuts” or [...]
| Advertisement | Advertise with Us! |
An effective, inexpensive way to promote your book is to develop an electronic newsletter or magazine (called an e-newsletter or an e-zine). There are over 400,000 electronic newsletters, and the good ones include a balance of helpful information and book promotion. A compelling e-zine meets five criteria: It has substance, personality, regularity, authority, and integrity. [...]
