7 Key Components of a Resource-Rich Web site
Monday, June 15, 2009 by  |  Uncategorized  |  No Comments  

If you want to make the most of your opportunities for exposure, you need a quality Web site that offers information, resources, and links.

1. Decide on a central message or theme

You may want to incorporate a scripture verse that communicates your message or defines your site’s mission statement.


2. Develop a slogan or tagline

Think long-term. If you develop your brand around a single book, you may limit yourself. Consider a broad mission statement that imparts what you want to be known for. Think about what you want to offer those who visit your site and how you will meet their needs.


3. Create a user-friendly, easy-to-navigate site

Ask yourself what you like and don’t like about the sites you visit. Analyze popular sites and emulate what they do best (if you can afford to, hire a graphic designer to give your site a professional look).


4. Thoroughly investigate sites you link to

A link to another site implies a recommendation.


5. Offer good information

Include , and perhaps a blog that relates to your book’s topic or to your expertise. Be on the lookout for other articles that will encourage your visitors. Many authors are happy to let you post their article on your site, as long as you ask their permission, credit the author, and link back to their site.


6. Update your site frequently

It’s the best way to keep visitors returning often.


7. Offer bonus goodies

A free PDF download of your table of contents, first chapter or a tip sheet that includes an excerpt from your book will encourage readers to buy your book.
(By the way: did you know WinePress of Words has a free newsletter? Sign-up for more free articles, tools, and tips)

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