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An effective, inexpensive way to promote your book is to develop an electronic newsletter or magazine (called an e-newsletter or an e-zine).
There are over 400,000 electronic newsletters, and the good ones include a balance of helpful information and book promotion. A compelling e-zine meets five criteria: It has substance, personality, regularity, authority, and integrity.
1. Substance
Many e-zines include guest columns from other authors to increase the content, value, and click-through rate (the number of times readers click links within your e-zine to pages on your Web site).
Think about the type of content your readers will value, and be consistent with your content.
2. Personality
3. Regularity
4. Authority
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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