Archive for June, 2009
Tap into the Power of Promotional Videos
Promotional videos used to cost $10,000 to $20,000. But with today’s computer software and hardware, you can accomplish the same for much, much less.
WinePress Multimedia offers a range of services from promotional videos to audiobooks, all created and produced in-house.
On their promotional video, WinePress authors Joshua and Kerry Williams, tell an amazing “Isaac and Rebecca” [...]
How to Avoid the Stress of Mess
By Marcus Isom
“Cleanliness is next to godliness.”
While some may debate this saying, keeping your surroundings clean and free of clutter is helpful when writing that best-selling novel.
I’ve learned from experience that I stress less when there’s no mess. When things are kept tidy, clean, and in their proper place, my mind can reflect likewise. [...]
3 Ways to Develop a List of Key Influencers for Your Book
If you haven’t begun writing your book yet, now is the perfect time to begin planning your book promotion strategy. That’s right: you must begin thinking about how you’re going to market your book before you even write it.
1. Determine your target reader
The critical first step is to determine what individuals and groups will [...]
How to Use Outlook’s Task Function as a Filing System
By Janice Robeson
As a baby boomer, I was slow to switch from paper to digital for keeping track of things. Gone are the days of the rolodex or the hefty 400-page phone book next to my phone. Now that I see how orderly and efficient it is to do things this way I would never [...]
7 Key Components of a Resource-Rich Web site
If you want to make the most of your opportunities for exposure, you need a quality Web site that offers information, resources, and links.
1. Decide on a central message or theme
You may want to incorporate a scripture verse that communicates your message or defines your site’s mission statement.
2. Develop a slogan or tagline
Think [...]
Never Underestimate the Power of Influencer Copies
By Adam Cothes
When you’re preparing to launch your new book, consider giving away several hundred copies. I know, it may sound counterproductive when you’re trying to figure out how to sell your book. However, never underestimate the power of giving away books; it can be a great way to connect to readers and may build [...]
WinePress Author Named Writer of the Year at Write-to-Publish
Karen Rabbitt, author of Trading Fathers: Forgiving Dad, Embracing God, won the Writer of the Year award at last week’s Write-to-Publish Conference in Wheaton, IL.
Here’s what the judge said about her book:
The winner of the Writer of the Year award truly satisfies the reader’s cry, “Take me there.” She uses uncommonly vivid sensory detail to [...]
How to Contribute to an Anthology or Compilation
Ever since the first Chicken Soup for the Soul, the anthology market has blown wide open. An anthology or compilation book is one to which several authors contribute. In many anthologies, each chapter is penned by a different author; others incorporate anecdotes and short stories by dozens of authors.
If your article, anecdote, or book excerpt [...]
Ethical Internet Marketing, Part 2
Part 2 of 2: Search Engine Optimization
(In yesterday’s post, we discussed the ethics of e-mail marketing)
By Malcolm Fraser
A large number of companies have sprung up in the last few years claiming to sell “Search Engine Optimization” (or SEO) – meaning techniques and services that can give your Web site a higher ranking on the major [...]
Ethical Internet Marketing
Part 1: E-mail Marketing
By Malcolm Fraser
As Christians, it’s important that the way we advertise and market ourselves is not only smart and creative, but ethical.
Marketing your own book on the internet can be richly rewarding – but it is also very hard work. It’s natural to look for a few “shortcuts” or be tempted by [...]
