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Browsing through your favorite bookstore, you spot a book title that looks intriguing and pull the book from the shelf. The front cover draws your attention, so you turn it over to read the text on the back. The information is interesting and well-written, so you thumb through the pages and eventually decide to buy it.
But suppose the back cover text is wordy, uninteresting, or just doesn’t make sense? You’d put the book right back in its place on the shelf. End of story.
No author wants that to be the fate of his or her book, so here are a few hints to help you polish that back cover copy.
There are three main parts of back cover text:
1. A Great Sales Pitch
2. Mechanics of the Book
3. Author Biography
Avoid including your dog’s name or your hobbies—unless the book is about your dog or that hobby. Leave the small details of where you live, with whom (wife and kids), non-related occupation information, etc. for the one-to-two sentence biography next to your picture.
Additional helpful hints:
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The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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