Local Author Book Signings Boost Sales
Retailers are always looking for new ideas to draw customers into their stores. A local author book signing helps boost their business and creates buzz for your book.
Holidays and commemorative days/months that are closely tied into your book’s theme are the perfect time to offer yourself as a “special event” or “open house” draw to a retailer in your area.
Think outside the box when brainstorming the types of retailers for which you can do a book signing:
- boutiques
- antique stores
- greeting card stores
- restaurants
- senior centers
- art galleries
- coffee shops
- local theatre groups
- health clubs
- health food stores
- wellness centers
- gift / specialty shops
- bed & breakfasts
- hotels/lodges
- farmers markets
- recreational spots
- hair salons
Think of any possible connection between your message/expertise and the business. If you can’t find one, perhaps your book would make a great gift for someone who shops there; that’s your connection!
In our downtown, extra events are always planned during the holidays, with open houses and special gatherings to draw customers into the downtown area to shop. Offer to be an added attraction and agree to give the store a 40% take on the sale of your book.
Invite people you know in the area and ask them to pass the word along. You could easily end up with an event that occurs on a yearly basis, and maybe even more often than that!
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