By Kerry Williams

What fragrance do you give off through your publicity campaign?

While the above quote is comical it reveals a deep truth. Your action (or inaction) in publicity has the power to kill sales for your book or bring them to life.

For example, publicity that comes across as pushy, self-seeking, or arrogant may not win you air time with your local station. But professional, knowledgeable, and confident promotions invite exposure.

Use the acrostic S-C-E-N-T to ensure your publicity is emitting a pleasant aroma that draws readers to your book.

Start a publicity campaign.

It may sound obvious but don’t forget the work that must be done, both pre- and post-publishing, to get your book into readers’ hands.

Create a media kit.

Edit, edit, edit.

Never forget your manners.

Try working with a professional.

Kerry Williams has worked as an assistant to her mother-in-law, Carla Williams, for over six years. She now uses her experience helping WinePress and Pleasant Word authors build their platforms. She has a gift for opening doors for speaking opportunities.