Self-Publishing: Last Resort or Starting Point?

When companies get bigger, they want to publish bigger books,” says [Lynn] Garrett. “They want to publish fewer books and get more money out of them, so they look for big-name authors. It’s quite a bit harder in that type of market for first-time authors or mid-list authors to get their books out.”

Most bestsellers have authors with a “platform” – the publishing industry’s term for authors with a built-in audience, usually from a large church or media exposure.
-Christianity Today, June 2007
“Looking for the Next Big Thing: A Christian Publishing Update”
For nearly twenty years, we’ve watched it become more and more difficult for Christian writers to land contracts with royalty publishers.

Responses to query letters and proposals often come back with, “Your manuscript does not fit our editorial needs at the present time.”

Does this mean your message is not worthy of publication?

No.

It simply means you may need to consider other options. A viable starting point for you may be self-publishing… or, as we call it, custom publishing.
Here are five good reasons to custom-publish your book:

1. You Need Product
If you’re a speaker, you’ve probably been asked, “Do you have a book on that topic?” That table at the back of the room, if empty, is a wasted opportunity.

2. Springboard to a Royalty Publisher
Many authors start with WinePress in order to prove to a royalty publisher that they have a marketable product. And editors from royalty publishing houses often ask us for referrals to potential authors.

3. Test-Market Your Message
Are there enough people who want to read what you’ve written? Custom publishing is a great way to test the market and prove to yourself that your message meets a need.

4. You Write for a Niche Market
Your audience may be very narrow; custom publishing may be the only way to get into print and provide solutions for people who need them.

5. Your Topic is Time-Sensitive
Professional custom publishing (with industry-standard editing and quality control) can easily be accomplished in less than 8-12 months, compared to the typical two-year turnaround time with royalty publishers. If your topic needs to get to market soon in order to take advantage of a current event or meet a deadline, custom publishing is the way to go.

Check out our publishing packages and ask us for a quote.
(By the way: did you know WinePress of Words has a free newsletter? Sign-up for more free articles, tools, and tips)

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