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When you develop your book marketing plan, you’ll want to: Brainstorm strategic relationships you can develop during the coming year Make the most of every opportunity for exposure When brainstorming strategic partnerships, investigate ministries whose mission statements are similar to yours. Perhaps your book can become a resource for these ministries. Ask yourself the following [...]
By Geoffrey Powell-Isom Books have all sorts of interesting stuff in them, and if you treat them with TLC, they’ll last a lot longer. Here are some tips for caring for books: UV Keep books out of sunlight or other sources of UV light. UV can discolor books. Dust, dirt, and grime When handling books, [...]
General market (secular) publishers have figured out that Christians have something to say, and they are doing their best to capture their fair share of the market. If you’re weighing whether to pitch your project to a general market or Christian publisher, here are five important points to consider: 1. Christian publishers are more selective [...]
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It’s almost here! If you live in the Dallas/Fort Worth area, be sure you don’t miss Christian Book Expo March 20-22 in Dallas, Texas. We’re really excited about sponsoring this event. We love the concept of readers meeting their favorite authors. It’s a chance to find out their hearts and purposes. If you love books–then [...]
When you speak at an event, you’ll want to set up an attractive display from which to sell your books. Here’s how: Find out how many people will be attending the event. At least three weeks in advance of your event, ask your publisher to drop-ship the appropriate amount of books to your event. Take [...]
By Kerry Williams “What kills a skunk is the publicity it gives itself.” (Abraham Lincoln) What fragrance do you give off through your publicity campaign? While the above quote is comical it reveals a deep truth. Your action (or inaction) in publicity has the power to kill sales for your book or bring them to [...]
We want to remind you about Christian Book Expo March 20-22 in Dallas, Texas. Don’t miss this great opportunity to meet your favorite authors! The activities will include: More than 200 Christian authors, including 30 WinePress authors Over 150 transfroming seminars led by authors including our own Nightly inspirational events Great program in the KidZone [...]
