Archive for March, 2009
How to Develop Strategic Partnerships
When you develop your book marketing plan, you’ll want to:
Brainstorm strategic relationships you can develop during the coming year
Make the most of every opportunity for exposure
When brainstorming strategic partnerships, investigate ministries whose mission statements are similar to yours. Perhaps your book can become a resource for these ministries.
Ask yourself the following questions:
What ministries would [...]
How to Keep Your Book Collection in Tip-Top Shape
By Geoffrey Powell-Isom
Books have all sorts of interesting stuff in them, and if you treat them with TLC, they’ll last a lot longer. Here are some tips for caring for books:
UV
Keep books out of sunlight or other sources of UV light. UV can discolor books.
Dust, dirt, and grime
When handling books, make sure your hands and [...]
5 Advantages to Working with a Christian Publisher
General market (secular) publishers have figured out that Christians have something to say, and they are doing their best to capture their fair share of the market.
If you’re weighing whether to pitch your project to a general market or Christian publisher, here are five important points to consider:
1. Christian publishers are more selective [...]
Christian Book Expo This Week in Dallas
It’s almost here! If you live in the Dallas/Fort Worth area, be sure you don’t miss Christian Book Expo March 20-22 in Dallas, Texas.
We’re really excited about sponsoring this event. We love the concept of readers meeting their favorite authors. It’s a chance to find out their hearts and purposes. If you love books–then [...]
13 Essential Components of a Book Table
When you speak at an event, you’ll want to set up an attractive display from which to sell your books. Here’s how:
Find out how many people will be attending the event. At least three weeks in advance of your event, ask your publisher to drop-ship the appropriate amount of books to your event.
Take inventory of [...]
The SCENT Method of Book Publicity
By Kerry Williams
“What kills a skunk is the publicity it gives itself.” (Abraham Lincoln)
What fragrance do you give off through your publicity campaign?
While the above quote is comical it reveals a deep truth. Your action (or inaction) in publicity has the power to kill sales for your book or bring them to life.
For [...]
Christian Book Expo Right Around the Corner!
We want to remind you about Christian Book Expo March 20-22 in Dallas, Texas.
Don’t miss this great opportunity to meet your favorite authors! The activities will include:
More than 200 Christian authors, including 30 WinePress authors
Over 150 transfroming seminars led by authors including our own
Nightly inspirational events
Great program in the KidZone
Christian [...]
Laura Christianson Building a Successful Platform
Laura Christianson (www.laurachristianson.com), author of The Adoption Network, will be keynoting at the Ours Through Adoption Conference in Green Bay, Wisconsin March 14. She will be giving away a copy of The Adoption Network (a handbook for starting an adoption support system) to every conferee.
In addition to her keynote address, titled “Anticipating Adoption,” Laura [...]
Practical Procedures
By Tammy Hopf
Procedure: A sequence of activities, tasks, steps, decisions, calculations and processes, that when undertaken in the sequence laid down produces the desired result, product, or outcome.
Do you remember setting up your first VCR? I do. The instruction manual seemed to be written in another language—and so many steps!
I tossed it aside, thinking, [...]
Self-Publishing: Last Resort or Starting Point?
When companies get bigger, they want to publish bigger books,” says [Lynn] Garrett. “They want to publish fewer books and get more money out of them, so they look for big-name authors. It’s quite a bit harder in that type of market for first-time authors or mid-list authors to get their books out.”
Most bestsellers [...]
