How to Write and Sell Filler Articles

If you want a high-speed method of getting articles published, write “filler” articles. You can bypass the entire query process, send your article directly to the editor, and make simultaneous submissions in non-competing markets. “Simultaneous submission” means you can send your filler article to several magazines for different denominations with no worry that your message will be reaching the same audience.

A filler article follows a basic format: an opening paragraph followed by four to five points. This format allows editors to delete your last point(s) if the article is too long, says Silvana Clark, professional speaker and author of hundreds of articles.

There are two main types of filler articles.

1. How-To

The format for a “how-to” filler is an introductory paragraph followed by four to five points. The following is a shortened, “filler” version of a how-to article published in Successful Meetings magazine:

How to Travel with Children

As the emphasis on family time increases, more business travelers find themselves traveling with their children. Numerous conferences boost attendance by including programmed children’s activities. Swimming and sightseeing are fun for children, but what about the process of getting to your destination? The following are a few ideas to make traveling with children an enjoyable experience:

Airlines usually announce pre-boarding privileges for parents with young children. Why would you want to sit in a cramped airplane seat for an extra 20 minutes? Instead of jumping up to get on the plane, spend those last minutes walking around the airport until the final boarding call. The less time spent in a confined space, the better.

If you have two adjoining hotel rooms, take along a baby monitor to keep track of what’s happening in the children’s room.

When traveling by airplane with children over 8 or 9, give them complete control as you enter the airport. They can find the ticket counter, check in and locate the boarding gate. Keep a discreet distance behind and allow children the opportunity to gain valuable travel skills. If you are really adventurous, let them handle the logistics when your baggage is lost.


2. Roundup

The “roundup” format’s introductory paragraph is followed by four or five points. You could roundup information on five of the best computer programs for small-business owners or roundup information about four customer service books. Naturally, if you have written a book on customer service, your book is included in the list.

Writing filler articles establishes you as an expert in your field and increases your visibility. So rather than spending many hours writing a feature article for a major magazine, spend a few minutes writing a filler article for a trade publication!

Source:
“Writing Articles to Increase Your Visibility,” Silvana Clark Professional Speaker Magazine

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