In last Thursday’s post (2/5/09), I explained how to prepare for a remote radio interview. Today, we’ll talk about what to do during and after the interview.

DURING THE INTERVIEW

1. Don’t act surprised or offended if the interviewer hasn’t read your book. If you’re lucky, the host will have read your back cover copy. They receive hundreds of books a year and often rely on the interview questions provided by your publicist.
2. Relax and be yourself. This is a great chance to share your heart and your message!
3. Inject energy into your voice. Some of your energy will be lost when interviewing over the phone. What might seem “over the top” to you is probably coming out just right on the other end.
4. Smile. Listeners can hear a smile in your voice.
5. Dress professionally so you feel professional. Don’t interview in your pajamas or sweats.
6. Talk slowly. You’ll sound more confident and relaxed.
7. Keep your contact information handy. You don’t want to freeze up, so have the phone number and Web site information in front of you. Listeners will want to know how they can purchase their own copy of your book.

Remember, too, that sometimes things just don’t go the way you think they willl, but those are often the best interviews. And sometimes, even the most prepared authors have interviews they feel didn’t go so well.

One author felt like all that could go wrong did during his live interview. However, the interviewer said it went great and he couldn’t wait for this author’s next book.

Another author was wondering why no listeners called during the live, call-in show. This happens, so have plenty to talk about, in case you have to fill in gaps. Whether or not anyone calls in, people are listening, and your message will gain exposure.

AFTER THE INTERVIEW

1. Thank your host – both on the air and privately, after the interview concludes.
2. Send a hand-written thank you note to the host/producer within 24 hours. Write your thank-you during a commercial break or immediately after the interview, so the host’s name is fresh in your mind.

As a member of WinePress’ Publicity department, Robyn Williams’ goal is to help authors promote their message and make media contacts. She loves getting to know authors, learning why they wrote their books, and helping them share their stories.