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He shoots; he scores! 
I grew up in Southern California with the LA Lakers—Kareem, Magic, Shaq. With those names, how could you not like the game?
Basketball is great, whether you’re playing a pick-up game in a friend’s driveway or watching the Dream Team in the Olympics. In the same way I enjoy the “game” of publicity, and have discovered that basketball and book publicity are alike in several ways:
1. Training vs. Talent
Publicity takes commitment. It isn’t one game or one hoop that ultimately sets players and teams as winners. It’s the players’ commitment to be in it for the long haul, all the way to the play-offs.
Don’t be discouraged when your “game” isn’t going as you wanted; commit yourself to promoting your message all the way to the “play-offs” and you will see results.
2. Every Basket Counts
Can you relate? On the road to the play-offs, there are many two-pointers. Local radio shows in Middle-of-Nowhere, South Dakota, may not seem important, especially when you’re striving to be a best-selling author. But they still count. In the long run, it only takes one basket to win a game.
3. The Globetrotters!
Follow their example and have fun. If you get too focused on the results of publicity, you won’t enjoy yourself. Instead, explore your talents and strengths. Don’t be afraid to have some fun; you’ll find that you will increase your “game” along the way.
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Abigail Davidson has worked with WinePress Publishing since February of 2005. She helps promote WinePress authors through radio, television, print and Internet.
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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