|
|
When you drive past a billboard, you get one quick glance as you whiz by.
Apply the billboard concept to your book, sandwiched on the bookstore shelf among dozens of others. Though a potential reader won’t be traveling through the bookstore at 65 miles per hour, your book needs to stand out from the crowd in order to grab a prospective buyer’s attention.
Here are some tips to making your book cover an effective piece of advertising:
Less is more
Eye-catching, yet tactful
Unique
Marketing and Advertising
Splashing your book cover onto a variety of publicity materials increases the likelihood of book buyers remembering your title.
Your book cover is the most powerful marketing tool you have; put it to good use!
Thomas McGee is a graphic designer at WinePress. His job includes: cover design, Web design, advertising design, and assisting with WinePress’ partner company, Notation Marketing Group. In his spare time, Thomas enjoys volunteering at his local Christian bookstore, The Salt Shaker.
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
| Advertisement | Advertise with Us! |
Your feedback is important to us. Feel free to let us know what you found useful from this resource, what you would like to see more of, or any ways we can improve. We’re always looking for ways we can make WinePress of Words a more useful online resource for everyone. We would love to hear from you! Fields marked with a (*) are required and as always, we respect your privacy.
Bold prints and bright colors,
will certainly draw attention.
Thanks.
I’m an avid reader and this article made me think about what attracts me to a book: how would I see my book if it wasn’t mine? Thanks
Bright colors combined with clear and readable print. Not gaudy, but tasteful.
Eye-catching, stands out on the shelf.