Archive for January, 2009
The Publishing Company Engine: Unseen, Quiet, Efficient
When you’re driving a car that runs smooth and quiet, you forget that the hot, oil-lubricated, water-cooling, computerized engine does the hard work for you. But without the engine, your car would not move.
At WinePress Publishing, our Accounting department is like the engine under the hood. While you may not see it or notice it, [...]
37 WinePress Authors to Attend Christian Book Expo (CBE)
WinePress authors will be out in force at the first-ever Christian Book Expo, held at the Dallas, Texas Convention Center from March 20-22.
Thirty-seven WinePress authors—the largest group of authors attending from any publishing house exhibiting at the expo—will be signing books and teaching presentations.
During the three-day expo, to which the public is [...]
Author Interview News
Tuesday January, 27, 2009
Claudia Ward, Who Says a Woman Can’t Change? Eight Ways to Prove She Can!
Light Line / WPOS-FM; Host: Denise Wylie; 1:15 EST, 35 minutes LIVE
Wednesday January 28th
KTLF – Morning Praise; Host: Jerry King;
Time: 7:45am – 8:00am Mnt. Time
Tuesday January 27
Lynn MacKenzie, The Tear Catcher
KTLF – Morning Praise
Host: [...]
What Basketball and Publicity Have in Common
He shoots; he scores!
I grew up in Southern California with the LA Lakers—Kareem, Magic, Shaq. With those names, how could you not like the game?
Basketball is great, whether you’re playing a pick-up game in a friend’s driveway or watching the Dream Team in the Olympics. In the same way I enjoy the “game” [...]
How to Promote Your Book Signing
Barnes & Noble considers a successful book signing one in which at least 15 books are sold.
One of our authors told us about her first signing… the 2-hour event (held at a caf
How to Design a Book Cover Using the Billboard Method
When you drive past a billboard, you get one quick glance as you whiz by.
What do you remember about it?
Does it contain too much content?
Does it help to see that billboard two or three more times later down the road?
Apply the billboard concept to your book, sandwiched on the bookstore shelf among dozens of others. [...]
Your Brand: A Collection of Positive Perceptions
The phrase “strategic branding” evokes a positive response in most publishers. It is the order of the day for serious, successful publishers to make sure their authors are strategically branded—which translates into increased sales.
Literary agent, Chip MacGregor, gave us permission to share his thoughts about strategic branding (excerpted from a workshop he taught [...]
10 Differences Between Royalty Publishing and Self-Publishing
“What’s the difference between royalty publishing and self publishing?”
I often hear this question when I meet with writers at Christian writers conferences, and always appreciate the opportunity to answer it.
Let’s start by explaining how a royalty publisher works. When contracting with you as an author, the publisher:
Funds the professional production of the book
Owns the [...]
The Ultimate Book Launch Party
Here’s a great article by Clary Lopez, CEO/Founder of Guerrilla Marketers Caf
Wishes for a Blessed and Happy New Year!
We want to wish you a very Happy New Year.
We pray that all your publishing dreams come true in 2009.
This year has been a busy one for WinePress and we look forward to another great year in 2009. We encourage you to browse through the 2008 messages on this blog site to pick up [...]
