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When you’re driving a car that runs smooth and quiet, you forget that the hot, oil-lubricated, water-cooling, computerized engine does the hard work for you. But without the engine, your car would not move. At WinePress Publishing, our Accounting department is like the engine under the hood. While you may not see it or notice [...]
WinePress authors will be out in force at the first-ever Christian Book Expo, held at the Dallas, Texas Convention Center from March 20-22. Thirty-seven WinePress authors—the largest group of authors attending from any publishing house exhibiting at the expo—will be signing books and teaching presentations. During the three-day expo, to which the public is invited, [...]
Tuesday January, 27, 2009 Claudia Ward, Who Says a Woman Can’t Change? Eight Ways to Prove She Can! Light Line / WPOS-FM; Host: Denise Wylie; 1:15 EST, 35 minutes LIVE Wednesday January 28th KTLF – Morning Praise; Host: Jerry King; Time: 7:45am – 8:00am Mnt. Time Tuesday January 27 Lynn MacKenzie, The Tear Catcher KTLF [...]
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He shoots; he scores! I grew up in Southern California with the LA Lakers—Kareem, Magic, Shaq. With those names, how could you not like the game? Basketball is great, whether you’re playing a pick-up game in a friend’s driveway or watching the Dream Team in the Olympics. In the same way I enjoy the “game” [...]
Barnes & Noble considers a successful book signing one in which at least 15 books are sold. One of our authors told us about her first signing… the 2-hour event (held at a caf
When you drive past a billboard, you get one quick glance as you whiz by. What do you remember about it? Does it contain too much content? Does it help to see that billboard two or three more times later down the road? Apply the billboard concept to your book, sandwiched on the bookstore shelf [...]
The phrase “strategic branding” evokes a positive response in most publishers. It is the order of the day for serious, successful publishers to make sure their authors are strategically branded—which translates into increased sales. Literary agent, Chip MacGregor, gave us permission to share his thoughts about strategic branding (excerpted from a workshop he taught at [...]
