Here’s a great nugget for how to sell your books during speaking engagements, from The Publishing Game: Bestseller in 30 Days
, by Fern Reiss.
- Before your next speaking engagement, autograph copies of your book and put an “Autographed Copy” sticker on the front.
- Place one book on each chair. During your time at the podium your audience will be looking at your book, feeling it, and hopefully making it their own.
- When you’re done speaking, announce that if they would like to buy the copy that was on their chair, they can see you at the back of the room (or talk with whomever you have handling sales at your book table). If not, they can give the copy to someone else you’ve designated to pick up unsold books.
Apparently this idea has resulted in dramatic increases in book sales at speaking engagements. It’s a professional way of making an “assumptive close”… you’re assuming that everyone will want one, so you’re making it easy for them by putting your book in their hands—literally!
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