Archive for November, 2008
Thanksgiving
We have a lot to be thankful for at WinePress Group. We have great authors and editors; a staff that works hard and as a family; and the chance to play a significant role in the Christian publishing industry.
We want to thank all our authors, editors, and those who support WinePress. We are grateful every [...]
International Christian Retail Show
It’s that time a year again when we, at WinePress, start preparing for the International Christian Retail Show (ICRS). This year it takes place in wonderful Denver Colorado, July 12-15, 2009.
This long standing trade show allows retailers to see new books and products, meet authors, and gain training. I’ve personally attended for almost twenty years, [...]
November: Adoption Awareness Month
November is Adoption Awareness Month, a subject very close to my own heart. My son Josiah and his wife Jayme adopted a little girl almost two years ago. Many of you know Josiah as the Art Director for WinePress and the Manager of Notation Printing and Promotions.
Without the help of one of our authors, Laura [...]
Author Interviews
William Coburn, The Spanking Room
Monday November 17th
Radio Show/Station: Mornings with Lorri and Larry / FamilyNet Radio
Host: Lorri Allen and Larry Estepa
Time: 6:23 AM EST, 27 minutes LIVE
Wednesday November 19th
Spotlight / KXXT-AM & KXEG-AM
Host: Mark Johnson
Time: 7:00 AM (Arizona Time), 25 minutes Pre-recorded
Tuesday November 18th
Julie Johnson, Over Coffee [...]
The M&Ms of Marketing
The keys to successful marketing have more in common with the popular color-coated candies than most people realize.
Jumpstart your personal marketing plan by focusing on the M&Ms:
1. Message
Consider what message you want to convey about your business. What makes you unique in your marketplace?
Is it your quality of service or product?
Is it your [...]
Conversation Starters for Promoting Your Book
Wearing something with a nice embroidered logo is a great way to start a conversation that could eventually lead to a discussion about your book.
We recently created denim shirts and fleece vests for the Northwest Christian Writers’ Association with the group’s logo and the words “Christian Writers” legible and easy to read. We’ve done the [...]
Pave a Smooth Road that Drives Customers to Your Business
Authors—particularly those who custom publish their books—often create quick, easy, low-quality promotional materials. They let the dollar figure scare them away from producing high-quality materials that will benefit their business and enhance their reputation.
Cheap promotions are like poorly-paved roads. They’re rough. They’re ugly. You have to drive cautiously on them and your chances of [...]
