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All of Christian publishing is buzzing about this brand new event for book lovers—The Christian Book Expo (CBE) in Dallas, Texas March 20-22. This event, sponsored by the Evangelical Christian Publishers Association (ECPA), promises to be a great new way to place books directly into the hands of consumers. I admit I felt skeptical at first. I wanted to make sure this was a good fit for our authors. Yet the more I hear about the plans for this event the more I grow excited.
Many people have asked, “How is this different from the International Christian Retailers Show?”
That’s a tough question to answer. These two events reach completely different markets.
This long standing trade show allows retailers to see new books and products, meet authors, and gain training. ICRS 2009 is the 60th anniversary of the Christian Bookseller Association (CBA) trade show and they’re planning a spectacular celebration.
What’s the value for an author to attend ICRS?
It gives authors the chance to place their books into the hands of people who buy books for their stores. WinePress authors, who attend ICRS, personally sign and give away 150 copies to potential buyers.
Participating ICRS authors:
Watch this video to hear testimonies of authors who have participated in the past.
The Christian Book Expo is not a trade show—it’s a book fair. It’s never been done before and is sponsored by Evangelical Christian Publishers Association (ECPA). Like any fair, there will be a variety of events and exhibits.
What’s the author value of CBE? It gives authors exposure to over 20,000 book lovers—direct consumers.
In addition, authors can connect with:
Chances are you’re a book lover yourself. Your entrance pass will allow you to participate in events and shop the floor. You’ll meet some of your favorite authors and speakers. WinePress plans to make our authors stand out and feel like they “belong” with the stars. We offer packages for our authors that include:
So understand there is no way to compare these two events. It may take three to six months for retailers to buy into your book. At CBE you will have immediate sales, but it may take months for the excitement to spread. Each show has great value for an author and worth participating. If you cannot attend both, then prayerfully consider which event fits your goals.
(By the way: are you looking for even more free tools, tips, and resources? Follow us on Twitter to stay up-to-date on the latest)
The editorial team for WinePress of Words includes Carla Williams (Executive Editor), Laura Christianson (Editor and Coordinator), Josiah Williams (Marketing Specialist), and Thomas McGee (Designer and Developer).
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